Beechfield’s latest fashion headwear is streets ahead in terms of both design and credibility.

The brand has focused heavily on its fashion offering for 2010, with two styles specifically targeted at the urban wear market – the B461 Slouch Beanie and B665 Rapper Cap.

T-shirts, poloshirts, sweatshirts, jackets – B&C gives you a wide range of possibilities thanks to an astonishing variety of colours and styles.

When it comes to T shirts, stand out in the crowd and go for Fluo with our B&C Women-Only PC and B&C Men. Made from 65% polyester and 35% cotton, this fabric has the same printing characteristics as the 100% single jersey cotton.

New for 2010 is the Helly Hansen 50589 Logo T shirt which is available in two colours and sizes S-2XL. The range also includes the Helly Hansen 50586 Logo Hoodie available in sizes S-2XL.

Both of these garments have the classic HH logo across the front and are made from cool soft touch cotton/polyester. Ideal for a fashionable urban lifestyle.

The Cottonridge W72 Urban Hoodie is designed with student life in mind.

It features an ipod and phone pocket concealed in the kangaroo pouch pocket, which provides both easy access to devices and a secure place in which to keep them. Inside the pocket there is a small aperture through which headphones can be brought up through the inside of the garment, which prevents them from getting caught in things or getting in the wearers way.

The urban jungle comes along with many challenges – even for garments. But Daiber’s own brand James & Nicholson is up to the challenge, with high performance, stylish casual wear.

Function Polo for women (JN 197) or men (JN 024) is great for hot days. Its inside is made of polyester 5-channel fibre; the outside is made of cotton. The functional CoolDry offers breathability and quick-drying.

We all know Finden+Hales know teamwear – but how does this relate to urban wear? The quick answer involves hoodies, trackpants, and T shirts!

It’s no coincidence that most urban clothing is derived from sportswear when you think about the whole issue and appeal of comfort, practicality and ease of wear.

Urban, casual, slouchy and comfortable, are trends that Front Row’s 2010 range has followed providing an abundance of garments for the college, university and leisure markets.

The new FR100 Classic Rugby Shirt will give you that popular preppy look. Made in a lighter weight 270g jersey, it has the traditional white woven collar with the all important cotton webbing and side vents.

Hoodies are big news on the high street in 2010, which will help to further drive up sales in the promotions market, according to Fruit of the Loom.

The company reports strong demand for its hooded styles, which include sweats, hooded sweat jackets and Hooded Ts.

Fashion is playing an ever-increasing role in the development of styles for all markets and we understand that colours, fabrics and fit are increasingly important to buyers of casual clothing.

Slimmer fitting polo shirts and T shirts are everywhere in the retail and promotional markets, so for 2010 Henbury have introduced a stretch polo for both men and women, made in a 200g micro pique in 96% cotton and 4% elastane.

Latest urbanwear styles in the I.S.E. collection include softshell garments from Result’s Tech Performance range and a collection of headwear suitable for varying weather conditions.

The R130X Extreme TECHPerformance Softshell Jacket, in fashionable grey camouglage, is waterproof, breathable and windproof.

King of the urban jungle – that's Just Hoods by AWDis. The best-selling one stop hoodie brand in the land offers the biggest palette of 45 colours and in the most comprehensive style and size/age offering available.

“Urban wear is a decorator’s dream,” comments Andrea Charteris, PenCarrie’s customer services manager. “Fans of urban wear love new styles and all forms of decoration on clothing; it’s how they demonstrate originality which is all-important to them,” she explains.

Over the past decade urban wear has earned itself a place in any distributor brochure. Sales steadily climb year after year and with the “hoodie invasion” of the “noughties” this category of clothing has boomed. This year we have numerous new additions from different brands.

Okarma make clothes that look good and feel great, and without any of that added environmental cost. It’s an easy but effective proposition that makes a positive difference to both the wearer and their surroundings.

If urbanwear is all about what people are wearing on the street, then it’s impossible to ignore the whole organic story. It’s sweeping the nation’s high streets.

Urbanwear opens up a variety of opportunities for customers, with casual cuts and retail looks being a key selling point to this potentially lucrative market within the retail, university and youth sectors.

From hoodies and tees to sweatpants and tops, Ralawise offers a breadth of choice for customers from the industry’s leading urbanwear brands.

With its background in sportswear manufacture there is no better brand to turn to than Russell.

Our 575 is the classic hoodie with its set in sleeves and kangaroo pouch. The garment easily lends itself to decoration and is extremely popular with universities and youth clubs.

If urban headwear is what you or your clients are looking for then the search is over as Sharon Lee Ltd can offer a comprehensive range of urban and military style hats and caps through the Atlantis brand. Better still the MOQ for all of the styles available is only 48 pieces.

The hoodie is a staple item for any casual work wear or promotional uniform and Skinnifit has a fantastic selection to choose from.

All the Skinnifit hoodies have been carefully developed to offer the same shape and styling details as those found on the high street meaning that they are perfect for the more style-aware consumer.

Sweatshirts and hoodies are universally accepted as a big part of street culture. And this year, we will see a steady increase in the popularity of the hooded sweatshirt. Team Colours is keen to add fuel to this hoodie revolution, extending its bespoke leisure range to include urban hoodies.

Tombo is well known for its range of trackpants which form the basis of many a club or team kit. The range includes both cuffed and standard open hems, in both lined and unlined forms for men, women and also kids.

Each piece is made in the same soft yet durable 100% polyester microfibre which means that they’re easy care, quick to dry and they will not fade.

The growing popularity of the hooded sweatshirt has enabled Gildan to bridge the gap between basic apparel and fashion. For 2010 Gildan now has six hoodie styles, with a garment to suit all budgets.