One of the reasons for the popularity of bags in promotional campaigns is that they are functional objects (as opposed to purely decorative) and can be used time and time again, generating, consolidating and enhancing brand awareness to a wide audience.

BagBase, the colourful, fashionable promotional bag brand, is launching three new Teamwear products for 2008 in response to the burgeoning demand for team-related apparel and imprintable products.

Available exclusively through BTC activewear, the Shugon range of quality bags is growing yet again for 2008.
From its business category, Shugon’s Windsor Laptop Wheelie Bag is ideal for cabin luggage and features a removable pouch for laptops up to 15.4ins. Ideal for decoration with a large 20x10cm area available, the 1680D polyester bag has a 28- litre capacity and a sturdy handle.

TheMagicTouch has further extended its range of bags, holdalls and accessories suitable for personalised decoration using the digital image transfer process.

PenCarrie’s bag collection is broad: more than 120 styles are available. Brands featured include Quadra (with over 70 styles in total), BagBase (38 designs),Westford Mill (a good ‘basics’ collection of 10) and Tour Collection (with two bags matching its ‘country flag’ clothing range). Overall, PenCarrie says the bags it offers are a great source of inspiration to decorators: with everything from washbags and wallets (useful add-on sales) through to business suiters and laptop bags and on to picnic backpacks and cooler bags.

The bags sector of our industry is one which has maintained steady growth over the last few years, with many different opportunities for printing and embroidery available. From schools to the work place, exhibitions to leisure clubs the environments bags are appropriate for are vast and many.

Westford Mill, the value bag brand, is adding two Jute shopping bags to its 2008 collection. Both styles offer a stylish natural alternative to disposable plastic shopping bags, and are priced and specified to target the high volume end of the promotional bags market.

Quadra says its new Tungsten collection raises the imprintable business bag to a new level in 2008. “Each Tungsten design combines high calibre specifications and a functional features set with tone-on-tone styling that exudes executive class,” it says. Whether in the boardroom, a business class departure lounge, or the seat of a chauffeur driven BMW, a Tungsten bag says all the right things about its owner, says Quadra.

If you're looking for a reliable supplier of bags, sportswear company Team Colours have an excellent range of quality bags and holdalls.

For expertise in bags, you could do a lot worse than head to Bagco. The Sevenoaks based company, with warehousing facilities and in-house branding at the main office in South Yorkshire, has developed a wide range of products for the promotional and incentive markets.

The abundance of styles, colours, sizes and even shapes of bag on the market at the moment means that choosing one that will make the greatest impact can be overwhelming.

New Wave Sportswear has steadily increased its offering of bags to the promotional market.

With sporting activities and summer sunshine hopefully the case throughout the coming months, BTC activewear has introduced new styles to cater for the anticipated growth in demand.

Retail and high street themes continue to dominate in all sectors of the promotional industry, and nowhere is it more apparent than in the design of this seasons bags at UK Leisurewear.

William Turner & Son has been busy adding to its list of schoolwear accessories by introducing new styles to their school bag range.

There is a massive choice of bags offered by PenCarrie, including bags from the specialist brands of Quadra and BagBase as well as from niche operators such as Westford Mill and Tour Collection.

With bags for almost every occasion and activity, brands are becoming ever more innovative with their designs in order to catch the attention of the customer.

Port Designs manufacture a range of colourful laptop bags and cases that are an economic high quality alternative to other styles.

Crazy Bags has introduced a small presentation bag called the ‘Desk Storage System.’