In continuing response to the ever-changing wholesale marketplace, the makers of Bella have launched Alo, a technical garment line to address the growing need in the decorated garment industry for high quality performance apparel with a fashionable edge for a busy lifestyle.

BagBase has collaborated with promotional headwear brand, Beechfield to develop a new Teamwear bag range that perfectly complements Beechfield's Teamwear cap and hat styles.

Cricket sweaters in bespoke team colours have become hugely popular, according to Balmoral Knitwear.

The latest Beechfield brochure includes a dedicated Sports section, presenting five of the brand's best performing team and sports headwear styles.

Medallion, the new umbrella brand name for all sportswear lines in the Blue Max Stag portfolio, is well known throughout the trade, primarily for its heritage in the production of quality rugby shirts. Medallion promises to supply whatever design a customer wants in rugby shirts, be it for men or women, either from the huge quantity of stock kept in the warehouse, or bespoke items for teams. Medallion Rugby Shirts are made from top quality raw materials (cottons, poly/cottons and acrylics) and using the most up to date machinery.

BTC activewear has greatly expanded its sportswear offering for 2008, with over 45 garments now available.

Sports' growing influence on retail fashion and leisure clothing is penetrating the promotional market, according to Fruit of the Loom, whose Baseball and Ringer Ts address the demand for sporty casual wear.

Finden+Hales' 2008 collection focuses on coordinated sports teamwear , where each garment can be matched with any other garment in the range.

The Gamegear range of unbranded team wear is designed for a diverse range of sports and the 2008 collection boasts 14 new styles.

Colchester based corporate wear distributor I.S. Enterprises handles a variety of brands, including Fruit of the Loom, Gildan, Jerzees, Kustom Kit and Result jackets and headwear.

The Mantis polo collection is best known for its high quality Stretch360º performance fabrics and fashion influenced style details.

Performance, sports and teamwear is one of the fastest growing markets in the printwear and promotional industry, and moisture management is one of the key performance criteria in the sportswear industry, says Prestige Leisure.

"Sportswear today is about helping people to perform to the best of their ability," says Andrea Charteris, customer services manager at PenCarrie. "Technical fabrics and garment structure clearly are key; but the look of the clothing is also important, boosting a player's confidence and adding to the visual enjoyment of spectators. In our industry, where a client's image is also in the arena, high quality, stylish sportswear is essential."

Nordic walking, jogging, fitness and biking are becoming more and more popular, according to Gustav Daiber GmbH. Its latest James & Nicholson Workbook 2008 features a new running and functionals collection, with 25 fashionable, new products.

Sportswear is always a popular sector for the printwear industry, offering excellent customisation options for a variety of teams and sports clubs.

When it comes to high quality performance outerwear Result says its range of garments offers functionality, comfort and protection for almost any sporting activity from track to slope.

Skinnifit has indeed ventured into the world of sportswear. To some extent, Skinnifit has been in the sportswear arena since it started, with its T's and tops being used for many sporting activities, sports club attire and associated promotions.

When the days start getting longer and the weather warmer, thoughts turn to how to spend more time outside, and how better than to partake in some sporting fun?

It's those little touches that make all the difference to a corporate day or promotional event, says Towel City, and a golf towel is the ideal giveaway item to help endorse almost any brand or company.

UKL exclusive Phase One Performance delivers technical training kit manufactured using the latest sports fabrics, ensuring ease of care, comfort and most importantly the ability to dress all teams from the under 11's through to the seniors and coaches in the same kit. The Phase One range is used by both professional and amateur teams across the UK.

Sportswear covers many items of clothing as well as various parts of the body and, over the years, has become more desirable in the fashion sense as well. Embroidery forms a very important part of sportswear, from both the manufacturer's and wearer's point of view. For the former it is important to keep their name in the public's eye and for the latter it is key to promoting their sponsor or simply in showing that they have the latest version of a particular garment or product.