Beechfield has added white/French navy to the colour palette of the B185 Pro-Style Ball Mark Golf Cap in 2009. The cap is now offered in a total of four tasteful colourways, including Black/Putty, French Navy and Sky Blue/French Navy.

The golfing world has plenty of possibilities for the printwear market. With the emergence of major high street brands on to the scene, its potential can only gain further momentum. Neill Barston quizzes Jim Smith of NIKE Golf about its latest range being distributed through BTC.

When it comes to ‘iconic' there's no bigger brand than Nike who head up BTC activewear's Golf section for 2009: the superb quality range includes a number of key items including a choice of Polos, Baseball Cap and Umbrella.

Three new styles of golf polo shirts are on offer from Ayres rock, with a hidden extra... a stealth pocket!

The 100% cotton, Penthouse Polo from Blue Max, specialists in leisure wear, makes an ideal shirt for golf enthusiasts. This shirt is lightweight and features the renowned Penthouse extra tight knit fabric. It also has side vents, taped neck seams, open hem seams and self-coloured buttons. The shirt is available in six colours and five adult sizes.

In business, companies never get a second chance to make a first impression. Be assured of the best first impression with the Calvin Klein Golf Collection, says UKL which has gained mainstream distribution of the US brand.

Finden+Hales knows teamwear, and the company offers a premium range of polo shirts in the finest, softest cotton pique.

The Fruit of the Loom Tipped Polo is the quintessential modern golf shirt. Made in 100% cotton pique knit fabric, it stands out on account of the discreet and fashionable single stripe tipping to its collar and cuffs. This gives the shirt a more sporty appearance and raises its perceived value to end-users. The garment's fashionable, narrow cut, two-button placket enhances the Tipped Polo's contemporary, athletic image.

Golfwear has long been a staple of the promotional/corporate apparel market and printwear has evolved with corresponding changes in sporting fashion.

Jill Granger, Director of I.S. Enterprises believes the Golfwear market has significant printwear potential. She said: "The Golf market is predominately occupied by premium brands such as Pringle and Lyle & Scott; however it is still a growing market in the promotional and corporate wear market. Noticeably ladies golfwear is more in demand as more and more women seem to be taking up the sport."

The Mantis collection offers a selection of golf shirts for men and women ranging from the traditional pique polos to collared jersey styles, all with a fashion twist.

Teeing off in style is one thing, but what if your customer is looking for a novel team mascot or something a little bit different to remind him of a fun-filled golf tour? Mumbles MM12 is the solution. This terrific tiger has been carefully designed with the golfing enthusiast in mind, sporting a smart navy golf cap, trousers and cotton t-shirt.

Kustom Kit's premium cotton polo shirts are ideally suited to the personalised golfwear market, offering a diverse selection of smart styles for both men and women, says the company.

PenCarrie has numerous new golfwear styles to offer, all generating much interest. Major brands such as adidas, Ashworth, Callaway, and Glenmuir have refreshed their ranges either in part or almost entirely. There is a strong focus on the use of technical fabrics to help player performance; there are several new styles for women; and there are new golfing accessories available too.

2008 was a great year for golfing apparel and 2009 is looking to be even better. With the British Open being held at Turnberry in July and the Women's Open at Royal Lytham & St. Anne's in July/August this summer is the time to be seen sporting the latest ranges from the biggest brands.

With over 4 million golf players with golf course membership across Europe, there's plenty of opportunities for decorators in a market which shows few signs of slowing down. Nearly 11% of people in the UK between the age of 25 and 34 play golf, offering a potentially lucrative market for printers and embroiderers for specialist golfwear.

It's those little touches that make all the difference to a corporate day or promotional event: and a golf towel is the ideal giveaway item to help endorse almost any brand or company.

Harvest Golf is the new generation of technical clothing, combining functional materials with a stylish design that will help you improve your performance.