“While many business transactions today are done over the phone or online, in Pro-Ad’s early days we provided this service by face to face meetings, building up a strong relationship with clients and getting to the heart of their requirements and this is still an integral part of building relationships with our customers,” he said.

Pro-Ad is known for its catalogue covers, having previously used a series of beach themes, but the first catalogue wasn’t brought out until 1990. Since then Pro-Ad has gone from strength to strength, something Nardini puts down to his experience of managing Northumberland County under 18s rugby team.

“The playing and coaching of rugby has played a large part of my life and the philosophies are very similar to business: we are only as strong as our weakest link,” he said.

Pro-Ad is now based in Morpeth, having previously had two offices in Newcastle’s city centre, and is a recognised Investor in People.

The company has recently appointed a new marketing graduate and Nardini’s eldest son Loren, a 25 year-old law graduate, has taken up the position of business development manager.

Pro-Ad sees technology as the future and has invested heavily in a new computer system, amongst other things, to help the company achieve its goal of eventually becoming a paperless office.

A new website has also been launched to offer customers more choice, which is being used as a platform to run special offers throughout Pro-Ad’s 25th year and showcase some of the products sourced from worldwide suppliers.

Printer friendly version

Email this article to a friend

Bookmark this

---