As part of its trend-setting range of fitted clothing, Continental now offers a range of ladies’ distressed and vintage T-Shirts, polos and hoodies, as well as an organic fitted T-Shirt, all of which are available exclusively through BTC Activewear.

Commenting on the sector, Philip Gamett, President of Continental said, “As a fashion sector it has grown remarkably over the last five years as more companies add a womenswear component to their promotional offering. The main influence is that trends exist in retail and if companies can identify and fulfil the styles that are in demand at the moment, then they will achieve the greatest sales – as it’s consumer purchases that drive the engine, not a warehouse full of last year’s colours and shapes.

“When it comes to the design, it’s style, comfort and basic women’s tailoring, that is to say ‘non-unisex’. The shape of a woman’s body is no secret, so why would they ever wish to wear a unisex promotional T-Shirt? – the answer is, they wouldn’t.”

He added: “We know how to make a T-Shirt as a blank canvas for decoration – to make it fashionable we simply need to understand current trends in style, colour and fabrics and apply them to our design.”

Another major name within BTC Activewear’s womenswear offering is Sol’s. The popular French designer brand has increased its collection of fashionable polos, bodywarmers and Tshirts – including a new pigment-dyed option. Sol’s believes fashion plays a major part in the printwear sector, with customers interested in offering their own customers up to date clothing.

However, for the promotional clothing market, a compromise has to be reached between fashion and the needs of the market, as Sol’s explains: “You need to have big stocks in order to be ready for clients that need all colors and all sizes very quickly. We have to find a compromise between those two constraints: being fashionable but not stocking too many models that won’t be fashionable in a year’s time. So promotional wear for women just takes the essence of fashion and the main fashion trends into account to create new models.”

When designing garments for women, stylists focus on material, cuts and colors, says Sol’s. “In terms of materials, 1x1 rib used to be very popular for womenswear, but this is currently being replaced by jersey. Cuts are probably the most important focuses of stylists: garments have to fit women’s body, enhance their look. Colours are brighter than those used for menswear and more related to fashion.”

BTC Activewear also stocks a comprehensive range of high quality, technically advanced ladies outerwear garments from Stormtech. Like many other BTC Activewear key suppliers, this popular Canadian brand has grown significantly, says the company, with its entire European collection now available.

Tel: 0121 505 5177
Email: sales@btcactivewear.co.uk
Web: www.btcactivewear.co.uk

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