Because fashion is as fast-moving as the tides, it’s important also to consider longevity, so the latest style isn’t necessarily the most practical option for the promotional wear industry. Front Row’s philosophy is to ensure that its garments are all classics that have stood the test of time, at the same time as being fashion-aware.

This summer Front Row offers its ladies’ linen tunic (FR17), made from 100% natural fabric (55% linen, 45% cotton) to keep the wearer cool. Available in three light colours (sky, pink and white) and with three quarter length sleeves, it’s ideal as a cool cover-up for hot summer days.

For the bottom half, Front Row provides the ladies utility trouser (FR64). It is bootleg cut for a flattering line, and has useful front patch pockets with slanted jetted pockets as well as another Velcro-fastened pocket on the back. The three colours available – navy, olive green and sand – are designed to complement any colour combination of tops.

Front Row’s footwear option for ladies is a practical moccasin boat shoe (FR91). With its razor cut, anti-slip sole and anti-rust brass eyelets, it’s ideal for slippery or wet surfaces, says Front Row. It’s available in UK sizes 4-8, along with an anatomic comfort sock.

With the Rugby World Cup fast approaching, it’s important to consider what female supporters and employees will be wearing for those allimportant rugby promotions. Front Row’s ladies’ short sleeve ‘stretch’ rugby shirt (FR78) is a great option, says the company. Available in a wide range of colours, it is made from ‘stretch’ jersey rugby fabric and semi-fitted for a feminine shape.

Director of Front Row, Nicci Persey says: “With 15 years of industry experience under our belt, we’ve learnt what ladies want from their promotional and corporate wear. By concentrating on good quality materials, flattering fits and contemporary tailoring, our ladieswear range is a hit every time.”

Web: www.frontrowclothing.co.uk

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