The Lady-Fit Rib Polo and Lady-Fit Strap T introduce fashionable 100% cotton, 1x1 rib fabric (210/220 gm/m2) to the current Lady-Fit collection. “The 1x1 rib knit gives the fabric ‘natural stretch’, which complements the shirts’ fitted cut. Cotton rib is hugely popular in retail at present, and offers a lower cost alternative to our Lady-Fit cotton/elastane fabrics,” explains Alison Woodvine, European brand manager.

The Lady-Fit Strap T has narrow, self-fabric shoulder straps, shaped side seams and a shorter cut body for a feminine appearance. Fruit of the Loom also recommends the top for the souvenir market, event merchandise, promotional giveaways, and own-label retail.

The Lady-Fit Strap T is available in eight colours including vibrant fuchsia, contemporary kiwi and zesty orange. “Bright colours are in big demand and are expected to be even more popular during the summer. As well as being fashionable, they offer unbeatable stand out for any promotional message,” says Woodvine.

The Lady-Fit Rib Polo underlines its fashion credentials and feminine looks with a modern self-fabric collar, buttonless placket, and short, capped sleeves. The garment, which is available in six colours, and sizes XS - XL, has been introduced as a price point product, to augment Fruit of the Loom’s existing women’s promotional wear options.

“The new Lady-Fit tops are closely in step with current trends in retail and are already in high demand in the promotional market. The combination of fashionable styling and competitive pricing is sure to make them the summer’s must-have promotional and souvenir styles,”Woodvine adds.

Web: www.fruitoftheloom.com
Tel: 01952 682900
E-mail: cust_enquiry@ftlte.fruit.com

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