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The British Promotional Merchandise Association (BPMA) has appointed Gordon Glenister as Director General.
Glenister has worked extensively in the industry for more than seven years and has expertise in sales, marketing, and team building. As managing director of 1st Incentives Ltd, he has specialised in promotional gifts, loyalty programmes, hospitality, event management and team building.
On joining the BPMA, Glenister said: “The BPMA is a successful organisation with an exciting opportunity to build on its solid reputation as a major force in the marketing industry. I look forward to working with the members and the industry.”
Before founding 1st Incentives in 2001 Glenister was head of marketing and new business development at Roantree Incentive Marketing, where he handled many bluechip clients. Prior to this he was with HP Bulmer for nearly 11 years as a national account manager.
David Lebond, BPMA Chairman said: “Gordon will bring positive change and continued growth to the BPMA. His advanced business acumen, leadership, marketing knowledge and sales management skills will be a great asset to the BPMA’s future development.”
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