It is open to any candidate from the many areas of this creative and vibrant below the line industry, including sales promotion, direct marketing, promotional merchandise, voucher/giftcard, point of purchase, field and experiential marketing.

Entries are welcome from any size of company, whether sole trader or multi national, including agencies, manufacturers, service providers, suppliers, printers, buyers, distributors and product designers.

Entrants could be part of an MBI/MBO or could even be an individual who has joined a company with a new strategy or ideas that have turned that business around. The winner must be able to demonstrate growth in financial performance, innovation, impact on the industry, long-term sustainability and above all, entrepreneurial flair.

Entries may be submitted by the individual or be nominated by colleagues and industry peers.

David Lebond, director of P&MM and BPMA chairman said: “There are a number of exceptional businesses and concepts coming from the below the line market that have been started by individuals with brilliant foresight, which have gone largely unnoticed.

“The Entrepreneur of the Industry Award is about creating greater knowledge and recognition for the enormous effort our industry contributes to marketing.

“Entrepreneurship is more than a one-man trader done well, and can be demonstrated through a number of different actions. This is what we’re looking for. Celebrating success is key to this industry’s well being and growth.”

Danny Bamping, founder of Bedlam Puzzles Ltd and entrepreneurial force behind the internationally acclaimed Bedlam Cube, won the inaugural award in 2006. This year’s winner will be announced in mid December 2007.

Entry forms can be downloaded from www.entrepreneuroftheindustry.com

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