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The British Promotional Merchandise Association (BPMA) has appointed its youngest ever board director, 24-year-old Oliver Reynaulds, to help develop its new website.
Reynaulds, European account manager of premier promotional services, will work alongside BPMA board director Gill Thorpe in developing the website services as well as in education.
He has worked on a number of high profile projects, including the development of new technologies and previously headed the development of one of the first PC based SMS text messaging systems with mobile marketing group BWB.
Reynaulds also headed the third party web marketing department at Gameplay Plc, working with companies such as Freeserve (now Wanadoo), robbiewilliams.com, Orange, Yahoo, Mviva and BSkyb.
BPMA Chairman David Lebond said: “Oliver brings to the BPMA board not only the support of understanding new technologies and how to implement them in an ever-growing market, but also a keen passion for the industry.”
Reynaulds is the youngest board director to be co-opted onto the Board in the Association’s 42- year history.
The BPMA’s new website, www.bpma.co.uk, aims to be the primary information hub for the promotional merchandise industry.
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