Fruit of the Loom is launching no fewer than 15 new garment styles in 2007. These include men and women’s fitted T-shirts and polos, adult and children’s jackets, a Lady-Fit hooded sweatshirt, and the smart, easy-care, Work Shirt range.
The company now offers a staggering 68 garment designs for men, women and children, in sizes ranging from ‘Kids’ 1-2 years up to adult XXXL. Fourteen new colourways will expand the Fruit of the Loom palette to 65 colours in total.
“This is one of our largest ever roll outs of new colours and products, and we are confident that every one of them will add greatly to our customers’ product offerings,” Alison Woodvine, European Brand Manager, comments. “The new styles are the result of exhaustive market research and product development – the new Work Shirt range alone was two years in development. They complement our established products, whilst introducing best value alternatives to several key market sectors.”
For full details of Fruit of the Loom’s new products for 2007, visit the company’s European website www.fruitoftheloom.com
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