Leading promotional merchandise supplier, BTC Group recently took on a challenging brief raised from Home Retail Group – owners of the Argos and Homebase retail chains - as part of their demerger from GUS. The brief was to source, print, package and deliver ‘celebration launch packs’ to 51,000 Home Retail group employees across 1,500 locations, including Argos and Homebase stores, call centres, warehouses and offices.
The packs were designed to be a flexible and fun way to allow the group’s employees to ‘celebrate’ the demerger. BTC Group collated three different sized packs containing varying amounts of balloons, posters, sweets, mint cards and Parker pens as well as a special ‘demerger day DVD’ with a message from the chief executive. The packs were sent to every Home Retail Group location within an extremely tight timescale, with BTC Group managing the whole operation from start to finish.
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