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Marco Pierre White, Sponge Bob Square Pants, Homer Simpson, Dennis the Menace and Noddy were just some of the celebrities and characters that appeared at the Brand Licensing show and took part in photo calls and interviews over two successful days at London’s Olympia fairground.
Brand Licensing event director Jessica Blue says: “It has been a good year for Brand Licensing, but much more importantly, it has clearly been a great year for the licensing trade as a whole and we’re delighted to be playing a part in that success. One of the most pleasing aspects of this year’s show has been the dramatic increase in numbers of retail buyers and merchandisers.” Next year, in response to the success of the show this year, and its anticipated growth, Brand Licensing is moving to the Grand Hall at Olympia on October 2nd - 3rd 2007.
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