The Fédération Internationale des Sociétés Magiques (FISM) selected BTC Group to produce its new official merchandise programme, the first in the Federation’s 58 year history.
FISM, the international body that brings together the world’s leading magic societies covering 50,000 magicians from 40 countries, selected BTC Group because of the company’s proven track record in running effective international merchandising programmes. The programme will allow members to access a carefully selected range of Official FISM branded products via a specially created website, including: polo shirts, t-shirts, jackets, bags and lanyards. The website www.fismstore.com was created by BTC Group’s in-house design team. The website is currently in English and will shortly be localised in the four official FISM languages of English, French, German and Spanish.
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