Stop messin’ about
Published: 02 October, 2006
"Get Serious", a new campaign launched by The Chartered Institute of Marketing, is set to raise awareness amongst marketing practitioners about the benefits of undertaking professionally credited qualifications.
According to The Chartered Institute of Marketing's latest Rewards Survey, there exists a direct correlation between the level of professional qualification and the salaries earned. Director-level marketers with CIM qualifications earn on average 8.5% more then their non-qualified counterparts. A micro-site (www.cim.co.uk/getserious) provides detailed information in support of the campaign.
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