This in turn gave parents a choice as to whether or not to purchase the new jacket. As is often the case when new designs are launched, many people want to be seen wearing the latest styles, and Blue Max has seen a healthy increase in sales this year on the Mistral Jacket in it’s new form.

The Blue Max Mistral Jacket has continued to be a hugely popular garment since its launch four years ago, and remains one of the company's biggest sellers.

Blue Max has established an excellent reputation for its jackets and its range now extends to Shower Proof Jackets, Polar Fleeces, a full selection of Hi Vis Jackets and the Fjord, a new 3-in-1 waterproof jacket. This features a zip-in heavy weight 380gsm fleece, which can be removed during the warmer months.

The Polar Fleece jacket has become a ‘must have’ garment for school uniforms, workwear and leisurewear and its popularity has been due to its versatility, durability and easy care properties. The Blue Max ‘Polar’ is available in a cosy 300 gsm anti-pill Polyester, from sizes 3-4 years through to a generous 60-inch chest size in eight popular colours.

Also available is the ‘no frills’ COGS fleece, available in five colours in all the adult sizes through to 3XL. 2006 has seen the introduction of the Blue Max Ladies Microfleece Jacket, the styling of which has received rapturous acclaim since its launch at the Printwear and Promotion show this spring. It is available in the five most popular colours - sky, navy, lilac, red and black and in sizes 8 to 18, with larger sizes being introduced later in the year.

The Blue Max Hi Vis range of Jackets and Vests is now well established and customers welcomed the introduction of a Hi Viz bomber style jacket, together with 300D trousers to accompany any of the jackets.

T: 0845 23 00 888.

W: www.bluemaxgroup.co.uk

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