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One of the most talked about additions to the imprint market is the embroiderable GORE-TEX® jacket from Premier.
An outerwear garment that is guaranteed to keep you 100% dry even in the toughest conditions, teamed with the new Polartec® WIND PRO® fleece this is performance outerwear at its best.
For extra protection from the elements, the GORE-TEX® jacket is the only 100% waterproof, breathable, embroiderable jacket on the market. Due to the lightweight nature of the jacket it can be worn comfortably in either a spring shower or a winter storm.
This is because the jacket works in conjunction with the wearers own microclimate, keeping you cool when hot and warm when cold. The GORE-TEX® membrane will not let the rain in but will let moisture vapour such as condensation and sweat out.
Due to this, the jacket meets the European standard EN343: 2003 for personal protection against rain, which measures levels of waterproofness and water permeability (breathability).
Keeping up with modern trends and the need for more functional pockets the GORE-TEX® jacket has a left breast map pocket that is perfect for mobile phones, MP3 players or anything that you need to have quick, easy access to. The inside wallet pocket will safely keep small items that you need to hide away.
The interactive Polartec® WIND PRO® fleece was designed for cooler weather than the Polartec® Classic™ 200, as it provides insulation, high breathability and wind resistance. It carries the Polartec® wind resistance logo as the fabric traps heat whilst allowing moisture to escape. This means that the jacket performs both as an outerwear garment and insulation so can be worn as a stand alone garment without the need of an exterior jacket.
The extra insulation of this fleece doesn't mean that its composition is compromised - there is no laminate layer which means that the jacket is still highly breathable maintaining 85% of the breathability of a traditional fleece to prevent overheating. For extra winter protection, the jacket can be comfortably worn with the GORE-TEX® jacket due to the fleeces interactive zip.
These two jackets provide a perfect addition to the working wardrobe of anyone faced with being outdoors in differing weathers; surveyors, architects, park rangers and outdoor enthusiast groups. It is designed for a niche market, but with the correct marketing you can maximise on sales to reach your full potential.
To help you achieve this, Premier can provide you with a range of literature and point of sale items including leaflets, window stickers, hanging display signs and counter top cubes.
T: contact your usual distributor
E: sales@premierworkwear.com
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