The company's extensive range of polo shirts answers the increasing demand for affordable, personalised golfing apparel that looks the part with performance to match.

Ideal for pro shop 'own-brand' merchandise, golf societies, corporate golf days and golf-related promotions, there is a Fruit of the Loom polo shirt to answer every requirement. The company even offers the durable, easy-care 65/35 Polos (in a choice of two weights, and with or without chest pocket) for green keepers and grounds staff.

Each garment provides an excellent background for club crests, corporate logos and monograms, and corporate customers in particular will appreciate the wide selection of fabric colours - the Premium Polo Short Sleeve is available in no fewer than 14 classic and contemporary colourways.

Like the rest of the Fruit of the Loom Polos collection, the Premium Polo Short Sleeve was recently redesigned to give it an up-to-date, sporty appearance. Styling features include a modern, narrow, two-button placket with self-coloured buttons, and fashionable side vents.

The polo's top quality 100% combed, ringspun cotton fabric (170/180 gm/m2) ensures long-term comfort and performance. The Premium Polo Short Sleeve is also available in a long sleeve version, and is perfectly complemented by the refined Lady-Fit Polo.

This women's golf shirt is made from soft, heavyweight (210/220 gsm) 97/3 ringspun cotton/elastane fabric, and is available in soft, feminine colour choices, such as Lilac and Light Pink. The shirt also comes in five colours that are common to the Premium Polo Short Sleeve, making it an easy matter to supply matching golfwear for men and women.

The Lady-Fit Polo can also be teamed with the Heavy Polo, which offers a heavier weight fabric option (230/240 gm/m2) for men, plus subtle textured stripe detailing to the ribbed flat knit collar.

Contrast tipping is popular amongst the golfing fraternity and Fruit of the Loom's Tipped Polo is perfectly styled to meet this demand. The shirt has single contrast tipping to its 1x1 flat rib knit collar and cuffs. The contemporary contrast detail is complemented by equally fashionable side vents, plus a taped neckline, and reinforced shoulder seams.

For the colder weather, including those memorable early morning rounds in the summer, Fruit of the Loom offers a compelling selection of fleece outerwear that matches the polos for performance on the golf course. The Zip Neck Micro and Lady-Fit Micro Jacket boast pill-resistant, breathable microfleece fabric (250 gsm), and a contemporary, closer fit compared with traditional fleece designs.

The Zip Neck Micro even has a handy YKK zip-opening pocket on the left sleeve for storing spare tees or a pitch mark repairer. ‘Fruit of the Loom is focused on supplying affordable, fashionably styled golfwear that costs a fraction of the trade price of equivalent branded golfwear, yet maintains a high perceived value to the end user,’ Brand Manager Alison Woodvine comments.

T: 01952 682900

W: www.fruitoftheloom.com

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