Unfortunately this is not what happened in the following scenario: a customer contacted his local embroiderer on Monday morning wanting 20 polo shirts for a corporate golf day he was organising for his top clients in two weeks time. The embroiderer shows him the complete range available (almost 100 different options), which in turn leads to indecision and a request for half a dozen samples from five different brands - all with various detailing.

The samples arrive the next day, and the customer returns only to be disappointed by the colour of two and the style of another, but is now thankfully only torn between the remaining two. Price now becomes an issue and it is time to explain why the heavier 100% cotton shirt is more expensive; hoping he will understand and make a decision.

He leaves to think things over and decided to make decision by the next day. He calls back after showing the samples to his wife (who did not like either of them), asks if anything else is available, though preferably a bit plainer!

Finally on the Friday the decision is made and he has opted for a plain navy 100% cotton polo. The order is placed; the shirts are embroidered and delivered just in time making his golf day a great success. All the embroiderer has to do now is find somewhere to put the six samples that he did not want and hope that the next person organising a golf day picks the same ones.

Alternatively you could save a lot of time and effort by ordering a sample of the three Gildan polo shirts on pages 18 and 19 of its catalogue from your local wholesaler today. Congratulations! You have now created a golf day sample set that you can show to every client that organises one.

The reason being is that the 31000, 32000 and 37000 are all available six popular colour combinations, made from the same 240gsm, 100% cotton and all the same price. They all have a clean finished placket with reinforced bottom box, three woodtone buttons, contoured welt, collar and cuffs and twin needled bottom hem.

Plus if the wife does not like the detailing, turn back one page and offer one of the 23 colours in style 3800 and say it is exactly the same fabric and icing on the cake, less expensive!

T: contact your local wholesaler

W: www.gildan.com

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