The company's 2006 activewear is the ideal choice for supplying such orders, offering as it offers nine contemporary Junior styles, each with a matching design in adult sizes.

Brand Manager Alison Woodvine commented, ‘The targeting jointly of parents and children is a different way of looking at promotions and is growing in popularity. For example, a newspaper in Italy was recently planning to give away matching dads' and sons' T-shirts, linked to the World Cup Finals; the idea was for the dads and sons to wear the garments whilst watching the televised matches together.

‘We are also noticing children's T-shirts being used for on-pack promotions, with matching T-shirts also available for adult members of the family as part of the same promotion.’

The Fruit of the Loom Juniors range covers the majority of promotional wear requirements - from T-shirts to fleece outerwear. It comprises of the Toddler Valueweight T, Junior Valueweight T, Raglan and Set-In Sweats, Hooded and Zip through Hooded Sweats, Jog Pants, 65/35 Polo and Outdoor Fleece.

The garments are cut, sized and styled specifically for children, whilst perfectly complementing the relevant adult garments. For example, the Junior 65/35 Polo features a two-button placket, which is more appropriate than the adults' three-button placket in the smaller children's sizes. Otherwise, the adult and children's polos are identical - the same fabric, buttons, finishing details and so on.

Equally importantly, the adult and children's styles share many common colours - for example, the adult Valueweight T and Junior Valueweight T are both available in 21 colours, 20 of which they share in common. Similarly, the Lady-Fit Valueweight T, Junior Valueweight T and Toddler Valueweight T are now all available in Light Pink: this allows Fruit of the Loom customers to supply matching T-shirts for girls and women from age one year to adult size XXL.

Like all Fruit of the Loom products, the entire Juniors range carries Oeko-Tex Standard 100 approval - the international Human Ecology standard that guarantees textiles contain no harmful substances. In addition, every Toddler Valueweight T is inspected and individually metal detected to check for broken needles before it leaves the Fruit of the Loom factory, and each garment carries a fire warning on the neck label.

T: 01952 682900

W: www.fruitoftheloom.com

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