Brands are as lively as the kids themselves, and include Wombat, Humbugz, Skinni Minni and Front Row; plus Larkwood and Babybugz for the very young.

Fashion drives the younger end of the market just as much as it drives teenwear; the top brands know this and it is why PenCarrie stock them. Latest introductions from Humbugz include the HM52 Kids Contrast Zip Hoodie and HM54 Kids Contrast Sports Pants made from 95% cotton with 5% elastane. Cool in more senses than one, they are comfy for kids to wear and make a good-looking combination that still takes the rough and tumble of active play.

Whether you are looking for a top for a toddler or for a 12 year-old, colourful tees for children that have high fashion appeal are available in plenty from PenCarrie. Examples include the HM27 Girls Capped Sleeve Baseball T-Shirt from Humbugz; the SM13 Short Sleeve Baseball T-Shirt from Skinni Minni; and the new SM16 Tank Vest, one of Skinni Minni’s latest introductions. Colours for all three are great, whether white, bright or pastel; and they are all made from 100% cotton, ideal for summer.

Front Row is another favourite choice for children aged five to 13 years. Its FR50B Kids Classic Drill Shirt (also available in adult sizes) is sporty and fashionable at the same time. It is perfect for youth sailing teams and great for all group activity/holiday wear.

Teens also love Wombat for their fun, funky wear (that adults love too). PenCarrie stocks 30 styles, many of which are suitable for youngsters and are great for summer. They include the new WB158 Girls Noosa Vest: a two coloured, double layered, reversible style which has lovely details such as the twisted shoulder straps. Wombat’s new WB353 Girls Angel Wrap Hoodie is another super style, great for holiday camp wear as well as being a winner for on-pack and in-magazine promotions targeting teenagers.

Baby wear is equally suitable for promotional purposes and, as PenCarrie points out, volumes can be high (how many packs of nappies or jars of baby food are sold?!). New and cute designs include the BZ08 Envelope Neck T-Shirt from Babybugz, which comes in four colourways: dusty blue with navy contrast; white with red contrast; powder pink with fuchsia contrast; and organic natural. New too, and just as adorable, is the LW50T Sleepsuit from Larkwood, available in white, pale blue or pale pink.

T: 0800 252248

W: www.pencarrie.com

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