It was the first time Russell Europe had presented its new brand structure at an event within the UK, and exhibited the new-look Jerzees Colours range on the Ralawise stand.

The refreshed Russell Collection, Jerzees Colours and Jerzees Schoolgear brands were also showcased on the UKL stand, along with the all-new Russell Workwear range. The result of extensive, in-depth research, Russell Workwear incorporates several new products, including trousers, T-shirts, gilets and sweatshirts. This new addition to the brand portfolio represents a major leap in design, quality and toughness that is hard to beat.

Russell was also pleased to support UKL’s stand with a free prize draw. The activity promoted Russell Europe’s fresh thinking and offered stand visitors the chance to win a refreshing Spa break, as well as the opportunity to discuss the new garment ranges with the Russell Europe team.

Commenting on Russell Europe’s new branding structure, lucky prize draw winner Malcolm Ditty from Sportscrest said, ‘The way Russell’s new ranges have distinct identities and catalogues, makes it so much clearer for us to present garments appropriate for our customers’ needs, whichever market they’re in.’

For more information on all the Russell brands, visit www.russelleurope.com.

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