Gustav Daiber has reported that the PSI show in Düsseldorf, held in early January, was a huge success.
The theme of the stand was sport, with products presented on big displays which gave the impression of a changing cubicle, Flag-Shirts were put on goal nets above the booth and the whole Daiber team was dressed in sporty team wear. Lines from Daiber, James & Nicholson and myrtle beach were all on show, along with 99 new lines for 2006.
Daiber report that its highlight was the comprehensive fan collection, which has been enlarged by the addition of the Nation Cap, Flag-Shirt and four new Germany Caps in black, red and golden - especially for German team fans. Managing Director Rolf Daiber said, ‘I like visiting the PSI because it is a special entertaining meeting of the branch. This fan collection can be worn at different sports events. No matter if you are a soccer fan or a rugby fan: You can support your team and underline it by wearing these outfits.’
The trade fair visitors had the chance to receiving their fan outfit directly at the Daiber booth. The printing press turned white T-shirts into Flag-Shirts and the computer-controlled embroidery machine embellished caps according to visitors’ wishes.
T: 01270 874424/874434
W: www.jamesandnicholson.de
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