Combined with the ever-growing popularity of spectator sports and desire to show support for specific teams, this has resulted in a move away from sports and flag wear being purely for the players. Nowadays you’re just as likely to see a national flag tee being worn on the high street as well as the pitch.

Tour Collection, the highly successful range of versatile flag-inspired merchandise, has introduced several fashion-conscious new items for 2006. TR05 Tour Diamante is a collection of seven ladies’ tees that come pre-decorated with a diamante aluminium slice transfer motif on the front of the chest.

There are five country flag designs on black tees, and two further tees especially designed for the growing hen and themed party market. They are ideal for many occasions, from funky matching company uniforms, selling them in retail or for perfect promotional wear, and what appeals with these tees is their flexibility as well as their absolute wearability.

TR03 and TR04 are new men’s and ladies’ raglan tees which come in five UK colourways. These are cleverly designed with the country motifs split across the side seam, and provide a trendy and understated alternative to the existing tees in the Tour Collection range.

As far as stylish headgear is concerned, Tour Collection offers two types of baseball cap: last year’s TR61 which is mostly plain for your decoration, and the new TR63 Country Cap, which is bright and bold and pre-decorated. Also included in the range is the TR62 Beanie, which comes in six UK flag designs.

Tour Collection Managing Director Nicci Persey, says ‘more and more people are starting to wear country flag adorned clothes as purely fashion items, and with this in mind we have focussed on designing stylish garments that are just as at home on the high street as in the promotional world.’

T: contact your distributor

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