What Front Row does so skilfully is to take a classic and add a twist that brings it bang up to date. Take the typical rugby style shirt that established the brand’s reputation – this year’s model is a hoodie. Not just any hoodie though. The new FR82 Hooded Rugby Shirt is a cut above most, it is made from 300gsm heavy jersey 100% ringspun cotton and has a host of classy finishing details that the image conscious urban lifestylers like to see (including, as examples, taped side vents, taped neck and the locker patch).

The FR82 comes in four key plain colours: black, navy, bordeaux and white - the ideal background to any logo or design however simple or wild and wacky.

Popular too are Front Row’s ‘utility’ trousers (coded FR65 for the guys and FR64 for the girls). Great looking, these are one of today’s fashion essentials and Front Row’s easy styling makes them a pleasure to wear.

Again it is the cut, fabric and finishing details that put these trousers into a class of their own. For example, on the FR65 Men’s Utility Combat Trousers, the rugged YKK zips are plastic and chunky-toothed; the safari style pockets are bulky. These are details that make a fashion statement but they are practical too.

The subtle difference in the fabrics used for the male and female styles is also clever and simply adds to their appeal. The 66/34 cotton/nylon mix is a slightly lighter weight for the FR64 Ladies’ Utility Trousers and therefore more feminine and flattering in its drape; while for the men’s FR65 - although the fabric mix is the same - at 185gsm it is heavier in weight, looks more macho and will take more knocks.

The fabrics used are enzyme washed to create the look loved by urban lifestylers. Colour choices complete the picture, with sand, olive green and navy available for both designs.

T: contact your usual distributor

W: www.frontrowclothing.co.uk

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