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After much bad publicity in the summer of this year, the much maligned ‘hoody’ seemed very much out of favour – its very future in question. This had a bearing upon the promotional industry where it is among the most popular leisurewear garments and Beezer are among those who produce it.
However, despite all of the negative media coverage, Beezer are happy to report a dramatic increase in confidence and demand for the Beezer hooded sweatshirt, both in children’s and adult sizes. In fact, the demand is now considerably greater than ever before.
Admittedly, during the summer, at the height of the media attention and controversy, the company noticed a definite and immediate decrease in demand for the hooded sweat, however this lasted only for about nine-ten weeks – the exact time of the media coverage.
The company has also noticed a significant increase in demand for more ‘individuality’ with regard to the hooded sweat. Customers are increasingly taking advantage of the many bespoke design options that Beezer can make available to them – piping, stripes, tipping, contrast colours for inner hood/pocket, reinforced seams and so on.
For further details of Beezer’s hooded sweats, please contact Beezer on 020 8801 1170, email : mail@beezerlondon.co.uk. Visit the website at www.beezerlondon.co.uk.
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