The project is entitled ‘UNITE FOR CHILDREN, UNITE AGAINST AIDS’ and will underpin UNICEF’s mission to protect children from the global Aids crisis over the next five years and aims to have a life changing impact on millions of children across the globe.

BTC Group has supplied hundreds of thousands of branded promotional items ranging from T-shirts, caps, mobile phone accessories, USB Flash drives and innovative non silicon wristbands that will be sold to the public in the global fund raising drive.

The products carrying the distinct campaign message will be available in UNICEF shops, on volunteer stands, at selected retail outlets and on the internet, enabling the public to show their support for this vital cause.

The campaign celebrated its global launch in the UK, America, France, Belgium, Denmark and Holland on the 25th October and was supported by Politicians, public figures and celebrities.

The five year campaign spans 36 countries and will help UNICEF to fund work with young people to prevent new infections, parent-to-child transmission of the disease and help communities provide care, protection and support to children orphaned and made vulnerable by AIDS.

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