That’s the message the company is taking to corporate and promotional wear buyers through a Europe-wide advertising campaign, which aims to boost imprint customers’ sales of embellished cold weather clothing this season.

Fruit of the Loom’s comprehensive winter wear offering ranges from long sleeve T-shirts and polos to heavyweight sweatshirts, Microfleece tops and Outdoor Fleece jackets, not to mention water-repellent outerwear. And most importantly, all styles are backed by the company’s vast stockholdings at its European Distribution Centres, so just in time delivery is a given.

Topping the wish lists of many corporate and promotional clothing customers at present is the chill-beating Fruit of the Loom Microfleece range – four-season garments that are an especially popular choice at this time of year. The fashionably styled Zip Neck Micro, Hooded Micro Jacket and Lady-Fit Micro Jacket are warm yet lightweight, making them suitable for use indoors and outside, and they embroider beautifully.

The Outdoor Fleece range offers heavier weight fleece jackets, which represent the ultimate in ‘personal insulation’. The best selling Full Zip Fleece and Half Zip Fleece are specially designed for embellishment and available in a choice of seven popular corporate colours.

The new Lady-Fit Sweat, Lady-Fit Sweat Jacket, Lady-Fit Jog Pants and Sweat Jacket (for men) offer the ideal balance of comfort, warmth and contemporary good looks. Their new generation fleece fabrics have been specially developed to provide a perfect background for branding.

The four new sweats join nine established styles in the Fruit of the Loom Sweatshirts range, including the Zip Neck Sweat, Zip Through Hooded Sweat and flagship Heavy Hooded Sweat.

Other styles that are well suited to the colder weather include the Premium Polo Long Sleeve, with cotton/elastane ribbing to the cuffs for comfort and shape-retention; the Lady-Fit Crew Neck T Long Sleeve, in heavyweight cotton/elastane fabric with open hem cuffs; and the aptly named Super Premium T Long Sleeve, which is now guaranteed to perform at a 60°C wash, making it the ideal choice for corporate and workwear users.

For further details of Fruit of the Loom’s winter offering visit the company’s European website at (www.fruitoftheloom.com) or contact Customer Services on 01952 682900 or email : cust_enquiry@ftlte.fruit.com.

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