Promotional merchandising and clothing specialists BTC Group were appointed to produce marketing collateral and promotional products to support the 2005 World Children’s Day.
The annual global fundraising event took place in participating McDonald’s Restaurants in more than 100 countries at the end of November to raise funds for local children’s causes.
Across the UK and in Barcelona, BTC Group provides promotional items for Ronald McDonald’s Children’s Charities Ltd (RMCC) which provides a ‘home away from home’ free of charge to families of children needing in-patient medical care at hospitals and hospices throughout the UK. The promotional items including shopping trolley token keyrings, badges and pens and were on sale at participating restaurants to raise funds for the charity in the run up to the big day.
Zoe Gleeson of BTC Group said, ‘BTC Group has worked closely with both McDonald’s Restaurants and RMCC for over 16 years and we are delighted to play our part in raising much needed funds for this very worthwhile children’s charity.’
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