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SkinniFit has taken all the fun of the fair this year and produced a bright and bold brochure full of product information and great imagery.
Photographed in the trendy South Coast resort of Brighton, the 2006 brochure features entire collections from SkinniFit, Skinnifit Men and Skinni Minni along with clear product descriptions and colour indicators.
Size-wise, the collection may have grown - with the addition of 20 new styles for 2006 - but the dimensions of the brochure haven’t. Indeed, the 2006 brochure has been condensed to a compact and handy A5 format - ideal for posting out to customers.
The brand has not compromised on product detail though, with this year’s brochure containing more product information and helpful imagery than ever before.
Viewing colourways has been significantly eased due to the frequent use of actual garment photography to show colourways, and it’s possible to actually see what the various colours look like in garment form as opposed to trying to imagine from a small coloured block. It’s also so much easier to visualise colour combinations, essential for many styles and customers.
The SkinniFit brands are renowned for great looking and fashionable clothing, and this approach has been extended to the brochure. Great photography and models ensure that all garment details can be clearly seen.
The new Skinnifit Men logo is also launched on Jan 1st, and it features on all the relevant men’s garments. Those behind the brand are confident that customers will be able to easily use the brochure for presentation purposes due to the clear, concise format. The imagery really does speak for itself and explain what the brand is all about, good looking, highly wearable and great fitting clothing.
Brochures are available from Jan 1st 2006 from all Skinni Fit distributors. Alternatively, visit www.skinnifit.com and click on ‘brochure request’, the team at Skinni will send you a free 2006 Collection as soon as it’s launched.
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