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Beechfield's B181 Coolmax Sports Cap is reaching new heights... on Mount Everest! |
Beechfield is sponsoring a gruelling fundraising trip to Mount Everest that could see the brand’s B181 Coolmax Sports Cap occupying the highest point on earth.
To celebrate the St. James's Place Wealth Management Group’s 20th year in business, the company’s charitable arm – St. James's Place Foundation – is aiming to raise £500,000 through a sponsored 120-mile trek to Everest Base Camp, (following the route taken by Sir Edmund Hillary and Sherpa Tenzing in 1953), and a subsequent attempt on the summit. The money raised will be used to fund a multitude of projects that help children with special needs, and hospices.
Over 26 carefully selected trekkers and a small climbing team headed by Kenton Cool (the only European to summit Everest nine times and to summit twice in a season) will fly to Kathmandu in Nepal in April 2012. All will be issued with suitably logoed B181 Coolmax Sports Caps supplied by Beechfield.
The B181 offers the ultimate in active headwear performance. Its twin mesh ventilation panels and breathable 100% nylon Taslon crown will help the trekkers and climbers to regulate their temperature during their energy-sapping journey, whilst the moisture-wicking 100% polyester Coolmax® sweatband will ensure personal comfort however arduous the going gets.
“Beechfield is proud to be sponsoring such an ambitious and worthwhile venture,” says the brand’s managing director, Roger McHugh. “While the participants will be operating well outside their comfort zone, the same can’t be said of the B181, which was made for this type of outdoor use. We wish all of those involved the best of luck and a safe return, and look forward to seeing the B181, quite literally, on top of the world.”
To view the B181 Coolmax Sports Cap in 360-degrees and all of its available colours, visit the Beechfield website: www.beechfield.com. For more information on the St. James's Place Foundation and its fundraising trip to Everest, visit www.sjp.co.uk/everest2012trek.
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