Produced in a convenient A4 (landscape format) format, the Catalogue 2006 presents 54 contemporary promotionalwear styles, including the new Ringer T and Screen Stars Original Full Cut T (‘the ultimate promotional T’). Every garment is presented using a combination of crisp, well-lit, lifestyle photographs (with detailed close-ups where applicable), accompanied by extensive product information, colours, fabric specs, garment sizes, design features and carton quantities.

A library of instantly recognisable icons complements the product information, making it a snap to identify key garment attributes. For example, the ‘Belcoro’ icon denotes that a garment uses quality-assured Belcoro yarn, for a softer feel, finer print resolution and lower lint release. The new ‘100%’ icon flags up sweatshirt products incorporating Fruit of the Loom’s new 100% combed ringspun cotton facing. (Available on selected adult and all Junior sweat styles in 2006, the 100% cotton facing gives a stitch density almost 40 per cent higher than standard sweats, for improved appearance, printability and anti-pilling properties.)

Following vigourous performance testing, Fruit of the Loom can now also guarantee a range of garments to perform at a 60¡C wash. The guarantee is denoted by the new ‘60¡’ symbol that appears next to all the relevant styles, including the Super Premium T and full range of 65/35 Polos.

The orange ‘smiley face’ icon, denoting the availability of adult styles in children’s sizes, also makes a welcome return, and the ‘Confidence in Textiles’ icon appears on every spread, to remind customers that all Fruit of the Loom garments carry the Oeko-Tex Standard 100 approval.

The catalogue’s upbeat photography is perfectly complemented by the fresh, uncluttered design style. Blocks of zesty colour, lime, peach, raspberry and so on, clearly define the individual catalogue sections : T-Shirts, Polos, Sweats, Outerwear, Juniors and Products. The latter comprises of product and colour guides that provide a handy, ‘at-a-glance’ summary of the entire 2006 collection.

Fruit of the Loom has also produced a separate, complementary Colour Guide 2006 containing fabric swatches showing the full colour range. The swatch book makes it simple for garment decorators to accurately match customers’ colour requirements to the Fruit of the Loom product range.

The Catalogue 2006 contains no pricing details, so customers can use it for their own direct mail campaigns and sales presentations. Furthermore, the blank area on the back cover allows customers’ to easily personalise their copies, by overprinting their business’s contact details.

There is also details of Fruit of the Loom’s heritage, its vertically integrated manufacturing facilities, European distribution centres (in the UK, Germany and Spain), and the ethical and environmental standards that are integral to its business operations.

The Fruit of the Loom Catalogue 2006 is available free of charge on request from the company’s Customer Services department, contact them on 01952 682900 or email : cust_enquiry@ftlte.fruit.com.

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