It is also the most complete update since M&R first established a web presence in the 1990s. Thad Hutton, who directed the project, said the effort had three primary goals : make the site more robust and user-friendly, make it easier to manage, and make it easy to translate into other languages.

Thad said, ‘We made the website more intuitive, and then flattened it so that most information is just a click or two away. The site is written in .NET, which provides speed and flexibility. It’s also database driven, which allows us to make updates quickly and easily - and will enable us to mirror an unlimited number of sister sites in other languages. In fact, we expect to have a Spanish language version in place soon.’

In addition to simplifying navigation with features like recently viewed products, M&R’s new website also brings the Amscomatic and NuArc divisions under the same banner so that all four M&R product lines are available from the same home page. The site also offers more streaming video of products in operation, product detail images and PDFs, factory tours, industry news, newsletter sign-up, used equipment alerts, and informative articles by industry leaders like Mark Coudray and Geoff Baxter.

According to M&R CEO Rich Hoffman, the decision to commit to the yearlong project was an easy one. ‘If you expect to compete in today’s global economy, you have to be proactive. That means communicating with customers in their language while providing information that’s current and complete in an environment that’s constantly changing. We clearly designed our new website with the features that will serve our customers today - and with the flexibility to serve them in the future.’ M&R’s new website can be viewed at www.mrprint.com.

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