Mr Park said: “Europe has always been a key part of our plan. It is a very important market and we have worked closely with our distributors to adopt the correct strategy for us, our distributors and, most importantly, our customers."

The event gave distributors an opportunity to share experiences and techniques from other markets.

A key reason for holding this event was the European launch of two new series machines, the DM Dual and the K. The K series is an update of a current model that has taken an already reliable and productive machine and made it even more so. And while the high speed DM range existed before the seminar, it has seen a dramatic revamp. SWF have taken the high speed DM series and combined it with the ultra flexible Dual Function range. This has resulted in one of the fastest, most flexible embroidery machines on today’s market.

The European launch of these machines was at the Printwear & Promotion show in Birmingham last month.

YES Ltd's managing director, Roy Burton, said: “It was a great honour to help SWF organise this conference. Over the years competition has grown and it is important to ensure that we all have the same information and a seminar is an ideal way. With delegates from all over Europe, Australia, South Africa and Nigeria we were very much on show.”

During the conference, YES Ltd's technical manager Roger Stendall received a surprise award from the SWF Chairman, Inchul Park, in appreciation of his dedicated service with both YES Ltd and SWF.

SWF chairman Mr Park concluded: “The UK is a very successful market for SWF and one that has remained positive even through the world’s financial problems."

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