According to the company's MD, Jim Nicolson, the market is changing, as are attitudes and perception towards transfer technology, with a realisation that TheMagicTouch image transfer process assists in creating new business and marketing opportunity. "There are a myriad of different solutions available for full colour transfer printing on dark garments, all options seem to have their unique differences but vary dramatically in quality, speed and price," he says. TheMagicTouch offer the award winning WoW transfer paper for full colour printing onto almost all fabric types regardless of fabric colour. The latest addition to the printable range is nylon, considered by many as the “Holy Grail” of full colour transfer printing.

The process involves no cutting or weeding and offers flexibility on transfer positioning, even on sleeves and collars. Adds Jim: "The WoW transfer durability is beyond all expectations previously achieved with full colour transfers. The toner-based colour printers used to produce the WoW transfers are available for a few hundred pounds with a typical full colour breast logo costing less than 50p each to produce."

The bottom line is simple, once you see, touch and feel the WoW transfer and consider the options, WoW is the perfect in-expensive solution to the growing market of short-run full colour “dark colour garment” decoration. In a production environment an operator can easily produce in excess of 45 garments per hour.

For more information or samples visit www.themagictouch.co.uk or call 01582 671444.

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