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Fruit of the Loom
Published:  07 November, 2005

Fruit of the Loom’s activewear collection provides a comprehensive solution to customers’ workwear requirements this winter.

New for 2005 was the fabulous Lady-Fit Raglan Sweat, which boasts elegantly shaped side seams, a specially developed 75/25 cotton/polyester fleece fabric and contemporary self-fabric cuffs and waistband.

For those requiring a thoroughly modern look, the new Fruit of the Loom Sweat Jackets are just the job. The turtleneck Sweat Jacket for men is a raglan sleeve design featuring a full length YKK pewter zip, two jetted front pockets, and ribbed cuffs and hem with Lycra.

The complementary Lady-Fit Sweat Jacket is made from the same smooth, soft fleece as the Lady-Fit Raglan Sweat, has a full-length self-coloured YKK zip with branded zip puller, two front pockets, self-fabric cuffs and waistband, plus flattering shaped side seams.

Businesses searching for a fashionable, practical alternative to sweatshirts, traditional knitwear and even heavier fleece outerwear need look no further than the Fruit of the Loom Microfleece range. The three styles are designed as four-season products; however, demand is expected to be especially high this coming autumn and winter as corporate customers are won over by the garments’ combination of warmth, light weight, up-to-date good looks and ease of care.

Made from high quality 100% polyester microfleece (250 gm/m2) the Zip Neck Micro, Hooded Micro Jacket and Lady-Fit Micro Jacket are suitable for use indoors and outside and all embroider beautifully. Every component Ð from the pill-resistant and breathable fabric, to the self-coloured zips and underarm eyelets Ð has been precisely colour-matched, and the garments have the hardwearing properties to withstand the rigours of regular wear in the workplace. For customers that are seeking to differentiate their corporate image, the Microfleece range is a must.

For employees working outdoors when the winter weather really starts to bite, there are four Fruit of the Loom Outdoor Fleece garments to provide all the insulation they will need. These ever-popular garments are more conventionally styled than their Microfleece siblings, and use Fruit of the Loom’s heavier (300 gm/m2) Outdoor fleece fabric. The Full Zip and Half Zip styles remain the most requested designs by corporate and workwear customers, and are available in nine and eight colours respectively.

In addition to the products outlined above, Fruit of the Loom offers a wide choice of T-shirt weights and styles, (including the new Baseball and Layered Ts for younger, more fashion-conscious workforces), polo shirts in premium 100% cotton and cotton/elastane fabrics, plus the revamped Outdoor Jackets range. All garments have been specially designed for decoration and answer directly to the needs and preferences of the modern workforce.

For further details of Fruit of the Loom’s corporate and workwear offering, please visit the company’s European website at www.fruitoftheloom.com, or contact Customer Services on 01952 682900 or email : cust_enquiry@ftlte.fruit.com.







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