BrandInc will produce dedicated promotional merchandise for each of TUI UK’s leading holiday brands – including Thomson, First Choice, and Simply Travel.

Jill Cunningham, brand and customer communications manager at TUI UK, said: “We’ve changed our strategy on promotional products, shifting the focus from producing materials that were primarily used during customers’ holidays to materials that will be used on their return home. It adds value to the items and increases our brand awareness to a wider market.”

Adrian Ferrand, general manager of BrandInc, and a board director of the British Promotional Merchandise Association (bpma), said: “TUI UK have asked us to create an exclusive promotional product range designed to help build brand awareness and convey the core values of their brands. All of the branded products are completely functional, so they are more likely to be used and retained by recipients as a permanent reminder of their holiday.”

Specially created by BrandInc’s in-house design team, the bespoke promotional items will include adult and children’s T shirts, polo shirts and caps for First Choice, First Choice Holiday Villages and Thomson’s premier brand Thomson Gold – as well as hats and T-shirts for TUI UK’s travel-only package holiday brand Simply Travel.

TUI UK is also underlining its emphasis on family holidays by asking BrandInc to create a new range of branded items for children. These items will feature distinctive branding for each of the resort-based Kids Club sub-brands operated by both Thomson and First Choice.

BrandInc will also design and produce a Rookie Lifeguard T shirt which will be awarded to eight to 15 year olds when they pass a lifesaving and water safety course at their Thomson or First Choice holiday resort.

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