TARGET TRANSFERS

Sunday

Getting started in heat printing

An explanation of how simple it is to get started in transfer printing, and how you can start making money instantly! An overview of the products and equipment needed, including advice on what to look for and how to ensure that you are getting value for money. The seminar features demonstrations of products and tips on how to ensure perfect results every time. It will also feature advice on how your business can grow with you and to make sure that the purchases that you make will stand the test of time. It will also touch on the importance of workflow and organisation, as when you are potentially dealing with large volumes, every second really does count.

Monday

The versatility of heat transfer printing

A heat press allows the user to decorate garments from dawn until dusk. At the same time, it also opens a lot of other doors and the opportunities are limitless. This seminar explores the many other revenue streams that are available through a heat press, and many ideas that are not obvious, but are profitable. There will also be advice on how you can achieve the result that your customer is after, no matter how complicated the design. You are not limited by the cutter or equipment that you possess; there is always a way to get the finished product to exact specification.

Tuesday

How to heat apply to difficult substrates and how to achieve different finishes

If only every job was as simple as a plain cotton T shirt. Unfortunately, life doesn’t work like that! To make sure that you are getting the optimum use out of your heat press, this seminar will feature a range of tips and ideas to ensure that you are able to get the most from your heat press. It will look at “problem” materials such as coated nylons and demonstrate how to make sure that the transfers adhere perfectly every time. In addition, it will examine the different methods available to achieve different finishes with transfers and vinyl, whether it is gloss, matt or multi-layered. 

WILCOM

Sunday

A web site or web store?

With over 70% of UK Internet users shopping online, it's time to think about moving your static "brochure" website to a sales generating web store. This session looks at the future of online shopping and what to think about when considering a web store.

Monday

Back in 5: Don't leave your online store unattended!

The steps involved in setting up an online retail store are just like that of a physical retail store. Just like you wouldn't leave your retail store without signage, or unattended, your online store needs the same focus. This covers topics like finding premises, point of sale, customer service, and admin workflow.

Tuesday

Getting traffic to your online store

Unlike a physical retail store that may have passing street traffic or be situated in a shopping complex, your online store doesn't! This session will cover some simple ways to drive traffic to your online store. Find out more about Search Engine Optimising, and other online marketing ideas.

CLAREVILLE COMMUNICATIONS

Sunday

How to be PR smart, Val Mumby

Val Mumby is the founder and managing director of PR agency Clareville Communications. Her seminar will be covering the following topics:

• Using PR to build your profile and sales.
• What is PR?
• Building credibility with your audience.
• What do you write?
• How do you get it published?
• Building relationships with the media.
• Why use a PR agency?

Clareville has worked in the promotional marketing industry for more than 20 years with some of the leading brands, agencies, associations and exhibitions. Clients include P&MM, Senator Pens, The UKGVCA, the bpma, New Look and on the consumer side, Greenland, Baby Bjorn, National Garden Gift Vouchers and Smartbox.

Monday and Tuesday

Gordon Glenister, Director general, bpma

2009 was a tough year for the printwear and promotional industry. Margins down, costs rising, sales drying up, customers delaying payment, need we say more? Gordon Glenister, director general of the British Promotional Merchandise Association, shares with you a raft of great ideas to add more profit to your bottom line. With a strong sales and marketing strategy you can drive your business forward in 2010.  

Sunday, Monday and Tuesday

AJS EMBROIDERY SERVICES LTD

Introducing Embroidery i2 for CorelDRAW®, a software plug in for CorelDRAW® that creates embroidery inside the graphics program. No need for a separate embroidery software application, no need to learn any new programs or interfaces. Create logos, artwork or designs in CorelDRAW®, and when you are ready to convert to embroidery, simply assign a stitch effect, adjust any embroidery parameters such as density, pull compensation etc, and the design is ready for the embroidery machine. Embroidery i2 is perfect for screen and digital printers, promotional product companies and those who want to create amazing embroidery.

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