The change comes as the company celebrates 40 years in business bringing the brand identity right up to date with a colourful modern design which is easily recognisable.

Commenting on the brand refresh, company director Jill Granger, said: “The brand refresh is a natural progression for ISE. Following the 2009 advertising campaign which focuses on how fashion has changed with each decade of the company’s existence, we decided that to mark our fifth decade we should update the brand identity for today’s market and create something that will stand out for years to come.”

The transformation of I.S. Enterprises to ISE will come as no surprise to loyal customers as the company has been known as ISE internally for some time. “It was just a matter of time before we changed the company name," explains Jill. “Customers need not worry though; we are still the same company upholding the same values and providing the same quality service we have for the last four decades."

The new identity was officially launched with the 2010 brochure which features more than 20 new products. A new website will be available from this month – which promises an easy navigation system and online ordering for customers.

For further information regarding ISE call 0800 328 3868 or visit www.isenterprisesintl.com

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