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Europe’s promotional product industry will see quite a festive start to the new year. On January 13, the starting signal for 50 years of PSI will sound at the Düsseldorf Exhibition Centre.
“This special anniversary will of course be with us throughout the year, but we will start the festivities right with the trade fair," says PSI director Michael Freter. On this occasion the Promotional Product Service Institute, which counts almost 7,000 distributors and manufacturers of promotional products throughout Europe as its members, will step up its presence at the industry’s leading fair.
"In addition to the PSI stand in Hall 11, Membership Services and the PSI Product Finder will have stands of their own for the first time in the North Foyer. Says Michael Freter: “In this way, we want to have an even more powerful presentation of our entire range of services at the fair. For the anniversary, we offer a special loyalty scheme and a new membership package exclusively at PSI.“
For its 50th anniversary, PSI further expands its international character, expecting more than 800 exhibitors from more than 30 countries to present more than 25,000 novelties in Düsseldorf from January 13 to 15. New is the PSI Start-Up Park: for the first time, this special area offers small young international companies the possibility to present themselves at the industry’s leading trade fair.
In Hall 9 exhibitors will offer information on possibilities and technologies for the application of advertising information and logos, on the latest printing technologies as well as on textile finishing.
Individuality and creativity, in particular, are important elements of success for an effective promotional product. As a result, design continues to be the main focus for manufacturers. There will be comprehensive information and stimulating new ideas at the Design Forum in combination with the Novelty Show.
For further information visit www.psionline.de
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