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Fruit of the Loom
Published:  28 October, 2005

Comfort and performance, allied to aesthetic appeal and value for money, top the table of prerequisites for imprinted sportswear, whether the garments are intended for players or fans, men or women, children or adults.

Fruit of the Loom’s renowned activewear collection delivers in all areas, making it the premier choice for customers servicing the sports and teamwear market.

Polo shirts are preferred not only for golf, but also for sporting activities as diverse as squash, tennis, bowls, darts and polo! Fruit of the Loom offers four 100% cotton polos that would grace any sports field or clubhouse. The long and short sleeve Premium Polos, in 100% combed ringspun cotton (170/180 gm/m2), feature a narrow, two-button placket with self-coloured buttons, and a 1x1 flat knit collar designed to reduce collar curl.

The Tipped Polo uses the same fabric base, but adds single contrast tipping to the collar and cuffs. The top of the range Heavy Polo lives up to its name, using Fruit of the Loom’s comfort-driven combed ringspun cotton fabric at a hefty 230/240 gm/m2. The garment’s signature feature is its ribbed flat knit collar with subtle textured stripe detail, which adds a notable element of refinement.

Many sportswomen and female sports fans are no longer satisfied to receive or purchase a unisex garment. Fruit of the Loom has addressed this demand with an integrated selection of women’s imprintable sportswear. Five heavyweight cotton/elastane Lady-Fit Ts, plus the Lady-Fit Polo, Valueweight T, Raglan Sweat, Sweat Jacket and Micro Jacket all feature subtly shaped side seams and feminine styling.

The contemporary designs are perfect for embellishment with club crests or sponsors messages, and each can be matched with the new Lady-Fit Jog Pants.

Fruit of the Loom’s extensive T-shirt collection caters for a vast range of sports. Recent additions, the Long and Short Sleeve Baseball Ts are ideal for corporate team events, not to mention supporter’s merchandise. The contrast colour raglan sleeves enhance the garment’s sporting credentials, whilst the large, white chest and back areas provide plenty of room for names, numbers and logos.

Also new is the fashionable Layered T, with contrast under sleeve and inner neck, is an increasingly popular choice for adventure and extreme sports enthusiasts and promotions.

When the weather turns cold and wet, Fruit of the Loom offers a choice of jackets in microfleece, Outdoor Fleece and shower-resistant nylon. The three Microfleece styles, Lady-Fit Micro, Zip Neck Micro and Micro Hooded Jacket , offer an excellent option for sports, being made from 100% polyester, breathable, pill-resistant microfleece that is lighter in weight than conventional fleece yet equally warm.

No sports and teamwear collection would be complete without a hoody - Fruit of the Loom offers a choice of three styles, in two fabrics. The Hooded Sweat (with single front pouch pocket) and Zip Through Hooded Sweat (with full-length YKK zip and two front pouch pockets), are made in 70/30 cotton/polyester, 260/280 gm/m2; the Heavy Hooded Sweat comes in 80/20 cotton/polyester, 340 gm/m2, and features a cotton face for superior anti-pilling performance. (Six conventional sweatshirt designs and two types of Jog Pants, elasticated cuffs and open hem Ð complete the Sweatshirt collection.)

As well as catering for men and women, Fruit of the Loom also offers a full range of children’s sportswear for ages from 1-15 years. The garments, ranging from T-shirts to polos, sweats and Outdoor Fleece, all have a corresponding adult style, enabling decorators to supply matching kit or merchandise to fit the entire family.

For further details of Fruit of the Loom’s sportswear offering, please visit the company’s European website at www.fruitoftheloom.com or contact Customer Services on 01952 682900 or email : cust_enquiry@ftlte.fruit.com.







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