Providing a wealth of inspiring products and services, plus industry knowledge, this suite of important business events will attract a wide audience of serious buyers of the latest tools in the fields of marketing, direct marketing, sales promotion and incentives.

Waypoint is jointly owned by Stephen Richards and Philip Soar, who are well known and respected in the exhibition sector.

Stephen Richards said, "We have a dynamic marketing strategy for Incentive & Promotional Marketing Live! The event will house its own central hub, comprising information point/association area and seminar theatre. Our target audience will be the general sales and marketing community (in addition to the specific buyer groups relevant to each industry sector) and the show will offer intelligent marketing solutions relevant to all genres of integrated marketing campaigns.

"We will also be adding extra features and elements to the exhibition as other industry organisations become involved and the show evolves to accommodate their members and appeal to their target audiences."

Incentive & Promotional Marketing Live! is endorsed by the British Promotional Marketing Association (BPMA). 

Director general, Gordon Glenister, said: "Incentive & Promotional Marketing Live! is a brand new show with a strong marketing-led theme and fills a key slot in the pre-Christmas market. The bpma is delighted to endorse and support this show in 2010."

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