"Not only is the new advertising function easy to use, it is available free of charge as part of Fruit of the Loom's ongoing enhancement of its customer support services."

To use the new function, visit the Fruit of the Loom European Imprint website (www.fruitoftheloom.eu), and click on Marketing/Marketing Toolkit/Advertising. (You will need to register at this point, if you haven't done so already). Then follow the five-step instructions under the ‘Welcome' heading.

The Marketing Toolkit also contains a Point of Sale function that allows you to create your own posters for display in your office, showroom or shop front, and a Garments function, which allows you to create virtual samples of Fruit of the Loom clothing decorated with your customers' designs.

There is also on online image library, a catalogue function, spec sheets for every garment in the current activewear collection (which can be downloaded as individual PDF files) and a downloads function that provides a quick link for downloading the four Fruit of the Loom 2009 product posters.

"The effective marketing of a business's products and services has never been more important, which is why Fruit of the Loom continues to invest in the development of new marketing tools and resources for use by all of our customers," adds Alison McKenzie. "We are confident the new advertising function will be of real benefit to our customers and will be announcing the launch of further new functions in the near future."

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