There was tough competition at this year's awards with over 200 exhibitors competing for these coveted titles. Three leading industry associations were involved in the judging : the British Promotional Marketing Association (BPMA), the Institute of Sales Promotion (ISP) and the Direct Marketing Association (DMA).

These associations have been judging the award for 'Best Product' for several weeks due to the quantity and exceptionally high quality of entrants. The winners have been confirmed as:

¥ Best Product (presented by BPMA) - Non-Stop Promotions & Marketing Ltd for ‘Logo Toaster’

¥ Best Presented Stand (presented by ISP) - Optima Co Ltd

¥ Best Use of Space Only (presented by DMA) - The Letts Filofax Group

Commenting on their award, Rebecca Smith, Corporate Sales Manager for Filofax said, ‘We are honoured to win this title. The National Incentive Show is an essential event for the incentive industry where people can benefit greatly by generating new business and networking with a wide variety of like-minded people.’

The National Incentive Show is the promotional marketing and incentive industry's premier event to generate customers, drive sales and reward employees. The event is the UK’s only exhibition in the marketplace focusing on incentives and business gifts.

‘The National Incentive Show took place from 13-15 September 2005 in Birmingham at the NEC. For more information on the National Incentive Show, visit the website www.nationalincentiveshow.co.uk or call the show hotline on 0870 429 4502.

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