Effective as from January 1st 2006, the logo will be introduced on all new styles for 2006 and be gradually phased in on existing styles in due course.

Brand Manager Kirsty McDonald said, ‘The logo was reviewed to increase the brand awareness for the men's side of our business. This will enable us to more easily and readily promote and market Skinni fit together with SfM/ Skinni Fit Men.’

’The back neck label will continue to be a black base, with a silver/grey text. We will also be introducing a bit of red into the logo to ensure that it is easily differentiated from the womens garments.’

The new developments will continue in 2006 with an expansion to the current range, with Skinni Fit launching five new styles into its already wide SfM/Skinni for Men range. The new styles incorporate T-shirts, polo shirts, a zip up top and a casual shirt alongside the new Skinni Fit styles. Now in its third year, SfM continues its focus on helping men look and feel great in stylish and fashionable clothing.

Next year will see an expansion to the colour range of the best selling SFM101 crew neck T, and a continuation with the combination of style, attention to detail and quality in all new and existing styles.

The 2006 brochure is available from January and will be much bigger and more comprehensive than before, with a particular focus upon product detail and giving the customer much more information about each particular style.

For further information on Skinni Fit products, or to pre-order your copy of the new 2006 brochure, visit the website at www.skinnifit.com.

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