The company has been integrated into the group which also houses merchandise and branding specialist Creative Emporium and trade supplier Infinity Promotional Clothing. 

Since 2000, Argon Promotions has operated purely as a web-based distributor and it was this specialism in the online marketplace that convinced Darren Cohen, Infinity Incorporated managing director, that the business was a natural fit with the group's other operations. 

"As a group, Infinity has experienced fantastic growth over the last 10 years that has been built around a company ethos of trust, honesty and a dedication to excellent customer service. 

"Through Creative Emporium we work with some of the UK's most respected brand names and are always exceeding their expectations. For this reason the majority of our business has been generated through positive word of mouth. 

"Argon Promotions now gives us the opportunity to win new business through a completely different channel - one which is clearly becoming more and more important within the marketplace."

Liam Reardon, founder of Argon Promotions is delighted that the business is moving into a group with such obvious synergies. 

"It gives me an enormous amount of pride and satisfaction to see Argon become part of a much larger organisation who can really take the business to the next level."

As part of the deal Liam is maintaining a consultative role for a minimum of 12 months to facilitate the seamless integration into the Group and to ensure existing Argon customers receive an uninterrupted service. 

Darren explains "Argon has a large and loyal customer base and we are committed to ensuring that they receive the same dedication to service excellence as all Creative Emporium and Infinity Promotional Clothing clients."

Argon Promotions was established in January 2000 as a pure online distributor of promotional products and its website hosts over 4000 promotional items across 30 different categories and gets over 150,000 visitors per annum. Company turnover for 2008 was approximately £500,000.

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