Sizes go from age three to four up to XXXL, with 17 colours to choose from in the hooded sweat alone.

"Sweatshirts enjoy wide and enduring popularity: they are worn in schools, in the workplace, on the sports field and during leisure hours. Our challenge is to supply a collection of sweatshirts that allows Fruit of the Loom customers to win business in all of those areas. That means offering a comprehensive choice of sweatshirt styles, in a wide range of colours and sizes, and ensuring that every style delivers unbeatable performance and value. We're confident that the current Fruit of the Loom sweatshirt collection does just that," says brand director, Alison McKenzie.

The current line-up includes eight men's sweats, two men's jog pant styles, two Lady-Fit sweats, the Lady-Fit jog pants, five children's sweats, plus the children's jog pants.

Fabrics include 80% cotton/20% polyester; 75% cotton/25% polyester; and 70% cotton/30% polyester. Fabric weights range from 280 gm/m2 up to 340 gm/m2 (for the premium quality heavy hooded sweat).

The range of hooded sweats and sweat jackets is especially impressive - nearly half of all the company's sweatshirt styles feature a hood.

"Hoodies have been popular for a number of years. They are fashionable and easy to wear and their styling has broad appeal for people of all ages. Ongoing developments of the theme, as exemplified by the baseball hooded sweat, will only add to the hoodie's long-term appeal," adds Alison.

Last year, Fruit of the Loom introduced covered zips on all of its zippered sweatshirt styles. The move has received an overwhelming thumbs up from the company's print customers.

"The new styling allows our customers to print designs right across the front of the garments, over the zip, without compromising the aesthetics of the design or damaging their screens," Alison explains. "It's just another example of how Fruit of the Loom is constantly working to give our customers the products that will give them a competitive edge in today's market place."

All Fruit of the Loom sweats are Oeko-Tex Standard 100 approved, and all of the children's styles conform to current EU safety legislation relating to children's clothing.

For more information call 01952 682900, email cust_enquiry@ftlte.fruit.com or visit www.fruitoftheloom.eu

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