Colour continuity has also been one of its great successes - after all the last thing that parents and teachers want is for their children to display a myriad of colour shades when they are all lined up in assembly!

Blue Max aspires to achieve these objectives, and the only surprises it likes to give are the pleasant ones like reduced prices, improved quality or extensions to their product range.

The range has been developed over the years based on customer preferences and strong underlying demand. Doing this avoids the necessity to drop lines and ensures a continuity of products, styles and colours year after year.

With winter on its way, it is the time to consider outerwear. Blue Max recommend its highly acclaimed Mistral Jacket as the ideal choice to cope with the vagaries of our British weather. This reversible showerproof jacket has a rib stop outer and cosy polar fleece lining that is light in weight and resistant to weather.

An even lighter weight option is the Weatherwise that has similar features to the Mistral but with storm flaps, patch pockets, longer length and jersey lining. To remind customers of the features of this versatile jacket, the Weatherwise is on offer at a special promotional price. One price, any quantity, any size.

Both these jackets are great value and are already used by a considerable number of schools as their preferred choice for uniform outerwear.

The Penthouse Polo continues to be the schools' favourite polo shirt. This hard wearing 210 gsm 65/35 Poly/Cotton shirt can be washed at 60¡ and tumbled dried with virtually no degradation of colour, shrinkage or pilling making it a truly easy-care polo shirt.

The Select sweatshirts continue to go from strength to strength particularly since the addition of V-necks, Cardigans and Hooded sweatshirts which complement the Drop Shoulder and Raglan sleeve crew neck sweatshirts. Blue Max now feature as many as 16 colours in the Drop Shoulder.

Now available in purple, the cosy 300 gsm Blue Max Polar fleece jacket has become an integral component of schoolwear being an extremely practical and versatile garment. With a £4.75 case price, it is also very popular with the parents!

The Blue Max schoolwear range has also been enhanced with the addition of games shorts, Shadow Stripe shorts in nine colours at £1.75 case price and 100% Cotton Twill shorts in three colours at £2.10 case price.

Many pupils walk or cycle to school so Blue Max now offers Hi Vis Vests in kid's sizes and at the extremely favourable price of £1.39 each, for any quantity. As they say ‘B safe, B seen.’

Blue Max has developed an enviable reputation for providing all of this with a truly friendly and personal service. Its staff genuinely care and take the trouble to listen to the customer’s wishes and requests and deal with problems and concerns with minimum fuss and hassle. Why not see for yourself, and call them on 0845 23 00 888 or email sales@bluemaxgroup.co.uk.

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