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It's photoshoot time for many brands and Jerzees Schoolgear is no exception.
This year, however, they decided to do a shoot with a difference and photograph their garments on real people in real schools.
Having recently launched their new Jerzees Schoolgear Brand Book their aim is to not only keep things are real as possible but try to have some fun whilst doing it!
One of their exciting new additions to 2009 was the Soft Shell 140 garment being made available in children's sizes, as well as men's and ladies.
This outerwear garment is loved not only by schools but also by the pupils, evidenced by the photographs. The benefits of this jacket are not only that it's water resistant and breathable but with its sleek fit it's the perfect alternative blazer.
With a fitted, contemporary style this smart garment pleases everyone, allowing both schools and pupils to be smartly dressed on all occasions.
During the photoshoot the head of one of the senior schools took a particular interest in the jacket.
Valerie McGavin, brand manager for Jerzees, comments: "We were delighted that the jackets were so well received by both the pupils modelling the garments but also by the headteacher.
"He was extremely keen to improve the uniform policy within the school but was aware that the chosen items had to both reflect school policy and also to some degree, work with the pupils - so they actually wore them.
"We had great fun and it was wonderful to see our garments being loved by the people who actually have to wear them day in, day out."
For more information on the 140 Soft Shell jacket range or to request free copies of the new Brand Book, please email marketing@russelleurope.com or visit www.jerzeesschoolgear.co.uk
25 free samples up for grabs
Why don't you try the 140 soft shell jacket with some of your school customers? Jerzees Schoolgear have 25 free samples for the first people who email their name, company name and address details to marketing@russelleurope.com
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